Today’s blog post is all about knowing your salon numbers and why it’s so important.
Here are 3 examples
Salon Numbers Numbers Example 1:
Let’s say your salon target is £300,000 per year and you have 7 stations and 3 full time stylists.
- 300,000 divided by 46 working weeks = £6,521 per week
- Divided by 3 = £2,173 per stylist, per week
Think about whether this is a realistic target? Maybe you need another stylist to reduce the workload:
- 4 stylists = £1,630 per stylist, per week
- 5 stylists = £1,303 per stylist, per week
Salon Numbers Example 2:
Let’s say your current salon stylist is bringing in £1,000 per week and you want them to bring in £1,280 per week:
- Work out how many more clients they need to make up the £280
- 280 divided by average bill of £35 = 8 more clients per week, or 1-2 more clients per day. You can then tell your stylist that in order to reach their targets and have a pay rise they need to bring in 1-2 more clients per day it sounds doable right?
Salon Number Example 3:
If you are servicing 1000 clients per year at an average bill of £35 and average of 3 visits per year = £105,000 annual turnover.
In order to increase this to £300,000 you need an extra £195,000. If you divided this by our example average bill of £35 = 5,571 more visits you will need
Divide the 5571 by 3 visits per client = 1857 more clients per year visiting 3 times is what you need to hit your target.
If the population of your area is 50000 with 50 salon = 1000 clients per salon
1,000 clients = 2% of the population
3000 clients = 6% of the population
Is this a realistic target for your salon? YES in this example but you might find to get your target you may need an unrealistic % in an over saturated market so do your research.
Now go take a look at your numbers because knowing your salon numbers is essential when you are growing a salon and team.