Sustaining salon business growth is hard, I know. When you open your mind to change, your salon business can grow more than you ever imagined.

The first thing you need to do is lay the foundations. You can’t grow your business on shaky ground. I have put together 9 strategies to strip back your business and strengthen your foundations so that your salon business can grow.

Sustaining salon business growth is a journey. So, let’s start the transformation.

The Journey

  1. Prepare – With any journey you go on, you have to prepare. Take a look at everything, yourself, your staff and your salon. You need to be honest with yourself. Are there staff members controlling what goes on in your salon? Are you too scared to say anything to them in case they leave? Do you have good team members? Are there team members that need some help? How have all your staff been performing? Remember, be honest with yourself!
    Ask yourself….if I could do this all again, would I change anything? Would I still hire the same staff?
  2. Plan your route – When you go on any journey, you always plan your route. Sustaining salon business growth is no different. You need to know where you want your business to go. Once you figure this out, it gives you the opportunity to do some research and figure out how to get there and achieve these goals. One example of a goal you might have is getting your salon to NO 1 in your town or city. One way you could achieve this goal is by winning awards or even getting a salon mentor or coach who can get you there.
  3. Take your first step – Once you know where you need to go, you need to implement it into your salon. It’s no good having the knowledge and doing nothing with it. Whether you get your knowledge from blogs, a coach or a training course. Once you have the knowledge, be prepared to take your first steps and implementing what you have learnt.
  4. Stay focused on your destination – If your goal is to get your salon to NO 1 in your town or city, you need to stay focused on that goal for it to become a reality. You need to use the knowledge from your research and come up with a strategy to reach your goal. If you know where you want to go and you stay focused on the destination, you will get there.
  5. Know what you want – Make sure you know what your goals are. Once you have a goal in mind, set yourself a time frame. For example “This time next year, I will get my salon to No 1 in my town and will have 2 new stylists working in my salon” Once you have a time frame set and have your goals written down, it is proven to help you reach them faster. You get more of what you focus on and attract to you what you give your energy to. So give your energy to your goals.
  6. Question yourself – Ask yourself why you’re not sustaining salon business growth? Make sure that you give yourself honest answers. Sometimes it’s hard to say your goals out loud and admit what you want. Don’t worry about what other people will think about your goals. Who cares!? If you know what you want, go out there and get it. Is there anything holding you back? You need to decide what sacrifices you are going to make in order to reach your goals. When I set out on my own journey to salon success I was prepared to work harder for longer hours. Don’t let fear run your business. You need to believe that the goal you have set in your mind is something you are 100% going to achieve. You need to believe that failure is not an option.
  7. Are you an Action Taker or Procrastinator? – You need to ask yourself this question and be honest in your answer. If you have a goal in mind and know what you need to do to get there, do it! Don’t wait around or your goal will never be achieved.
  8. Stop Focusing on Problems and Start Focusing on Solutions – Are you aware that there may be problems in your salon but do nothing about them? Instead of worrying about the problem and letting it get worse, do something about it when you first notice it. You need to focus on finding solutions for your salon business to grow.
  9. Self-belief is Key – If you believe something will happen, it will. If you’re constantly thinking negatively and thinking that nothing good will happen to your salon, that’s what you will get. You need to believe in yourself and the actions you take in order to reach your goals. Think about this Henry Ford Quote:
    ‘whether you think you can or think you can’t you are right’

If you believe that your salon business will grow and be successful – it will be. However if you believe that your salon will not be successful – you will fail. Believing in yourself is key!

So make sure you:

  • Know what you want
  • Start to build and create what you want in your mind’s eye first
  • Believe you will achieve it
  • Find out what’s been holding you back
  • Find out your flaws as a manager
  • Be prepared to make the changes needed for your salon transformation
  • Remember – “If you keep doing what you have always done you will keep getting the same results”
  • If you don’t change what’s happening in your salon right now then why would the results change?
  • “If you want something you have never had you must be prepared to do something you have never done” Thomas Jefferson

Here’s to sustaining salon business growth!

Caroline x