Today’s blog post is about how to get more salon clients using the ‘old fashioned’ method of posters and flyers.
One thing that we must remember as salon owners is that the ‘old fashioned’ methods still work when it comes to marketing your salon.
Posters – In my salon, I have posters everywhere. At reception, between stations, in the toilet and beauty room. This is because you want to market to your clients during their journey in your salon. If you see a space in your salon, fill it with a marketing message.
When creating your posters, you need to make sure that you include a strong headline. Whenever you can, include the word FREE in your headline as that will catch the attention of your clients the most. Think, when you see a sign saying FREE BEER or FREE WINE it catches your attention straight away and makes you want to take advantage of that offer.
Look at these examples:
- Want £100 of FREE Hairdressing?
- ‘Our Brand new Package gets you exactly that with NO CATCHES ask your stylist for details.’
- Your next Blowdry is FREE on us.
- Ask your stylist how to leave with a FREE Blow Dry Voucher today.
One way that you could ensure that you get your clients returning to the salon is using something like… book your next service and pay in advance and we will gift you a FREE blowdry. If your clients know that they are getting something for free, they will most definitely book their next appointment. You could also use offers like this to fill a growing stylist or graduate stylist so they can gain experience and keep them busy.
Posters for Joint Ventures with Local Businesses – These are a really good idea when you want to get more salon clients and fill out new or existing stylists. When I was building my salon, Ego, I used posters all the time within the local community. I would ask businesses if they could put up our deal posters in their staff rooms. I would mainly target bigger businesses as they have more staff so you are more likely to get your stylist booked up. These businesses would then be chosen as our business of the month.
This worked really well for our salon as we are on the outskirts of the city centre. Because of this, there was a real feeling of community support as us, and all the other local businesses were not as popular as those in the city centre so it was really nice for us all to help each other succeed.
Flyers – When it comes to flyers, the best way to get these out is to give yourself a bit of time to go out into the local community and hand them out to people passing by or to local businesses. This will build more of a connection between you and your potential new clients. Make sure that your flyers have a strong marketing message and a strong headline to attract the customers into your salon.
WARNING – Do not expect too much from flyers. One thing you need to remember about flyers is that not everyone that takes a flyer will book into your salon. It’s all about percentage when it comes to marketing. If you get 10% of clients booking into your salon due to your flyers (which would be amazing) then you need to hand out 100 flyers to get them 10 clients booking into your salon. It is expected that you will get 1-3% in every 100 people booking into your salon due to flyers.
HOWEVER, you need to keep in mind that a client may see your flyer, see your posts on social media and see a poster in a shop before they even think about booking an appointment with you. It’s all about getting your salon in their minds and eventually, you will get more salon clients.
IMPORTANT TO NOTE – Even if you just get 1 client from 100 flyers that you give out. If that cost you £30, would you still make a huge return if that client stayed for 2 years spending £600? OF COURSE, they might even refer friends in that time therefore getting you more salon clients. Don’t give up on posters and flyers, think of them as long term and think of the bigger picture. You need to get your salon marketing message out there in as many ways as possible if your goal is to get more salon clients.
Now that you have learned the importance of posters and flyers, go out there and use them to get more salon clients!
If you need any help with your salon book a Free Discovery Call with our Head Coach Carla:
