Christmas is right around the corner and now is the perfect time to start thinking about your Christmas marketing strategies. There are so many ways you can promote your salon at this time of year but we have picked out the best ones.
Gift cards and vouchers
Studies have shown that 1 in 3 people buy gift cards for christmas. This is the perfect Christmas marketing strategy. If you prepare some amazing gift cards as well as vouchers that offer new and existing clients a discount it will bring in new clients as well as surprising your regular clients. Now is the perfect time to start planning this though as it can take some time. You need to think about the design of the gift cards all the way to finally handing them out and selling them. This would be the perfect Christmas gift as after all, what woman doesn’t love going and getting pampered?
Special offers for Holiday Season
Another great Christmas marketing strategy is to prepare special offers. These do not need to cost you a fortune and you will actually gain a lot more than you invest. You could offer a full treatment at a special price, or a full treatment with products at a special price. The decision is down to you as you have to do something that works for you and your salon. After you decide what offers you are going to give, you then need to think about flyers. Once you get these out, you will have so many new clients but you will also paint a new image in your existing clients heads. They will see you as a smart business orientated person that also thinks about others during the Christmas period.
Cocktail party for new clients
Our final christmas marketing strategy is to plan a christmas party for new clients. Everyone loves to take a night off and get into the christmas spirit and a party is the perfect excuse to do this. This is your perfect chance to meet potential clients and get to know them and what they want. It makes your potential clients feel like they are special and will love the personal relationship you create as not many salons do this. Don’t be afraid to think outside the box and try something new!
Now that we have shared our favourite Christmas marketing strategies, go out there and use them!
