Today’s blog post covers the best tips for setting salon targets for your staff.

  • You Must Keep Tracking your Targets and Give Regular Reviews – When we set targets in our salon, we will usually set them for 12 weeks but we will review these every 4 weeks. This is extremely helpful when you have a new stylist that you are setting targets for as you will be able to easily see how they are getting on. 
  • Make Sure your Stylists Sign and agree to the new Targets and take Responsibility for their part of their Growth – Every staff member in your salon must know how they are doing on a daily basis. Make your stylists responsible for knowing what they are doing and how well they are doing. Everyone loves to see how much they have grown and how well they are doing as it has a real confidence boost. If you have a chart that all your stylist can enter their results and flags up if they are not on track, it makes it so much easier for everyone to see where they are at and what they need to improve on. Many epos systems can help you with this as they have a built in target setting option. 
  • Give your Stylists the Marketing Tools and Training Needed to Grow their own Columns – As a salon owner, you are employing new stylists but you are also responsible for helping them grow. They do also have the responsibility to use the advice they get to help them improve. In my salon, I use our Column packer system. This sets clear targets and tracks the progress of the new stylist. It also has lots of tools that can be used to help pack them out but a lot of this is the stylists responsibility to use. 
  • You must set Realistic Targets for your Stylists – You must give a new stylist time to grow. If every stylist that you are hiring is struggling to reach the targets that are set for them but you can see that they have really been trying, you may be looking for too much too quick. In this case, you need to look at the targets you have set and change them to be more realistic. Expect that most new stylists will grow at least 30% in their first 12 weeks and existing stylists will grow between 15-25% in 12 weeks. This obviously depends on how busy they are. 
  • Give your Stylists Praise – When you have one to one time with your stylists, make sure that you give them praise and offer support if they need anything. For example, if they have 10 targets to hit but they only managed to hit 5, praise them for the ones they managed instead of focusing on the targets they didn’t manage to hit. You should then offer them advice on hitting the rest of their targets so they can go out there and smash them. If you are having one to one time with a new stylist, it is so important to encourage them and offer them help and advice rather that criticise them for not reaching all their targets. Make sure you always focus on the positives and not the negatives.
  • You Must Reward Growth – One way that you can reward growth is with a points system. You could trade points for rewards such as cash, training, photo-shoots, time off etc. You can decide what the rewards are and these should encourage your staff in your salon to hit all of their targets. 

Now that you’ve learned how to set salon targets for your staff, go out and use them and encourage your stylists to be the best they can be!