Selling salon retail products to your clients can be a great way to increase revenue for your salon.
It can also help to improve the overall experience for your clients, as they can take home high-quality products to continue their hair care or beauty routine at home.
Here are 6 tips to sell more salon retail to your salon clients:
- Offer personalised product recommendations: One of the most effective ways to sell salon retail is by offering personalised product recommendations to your clients. This means taking the time to listen to your clients’ concerns and needs, and then suggesting products that will help address those concerns and meet those needs. This can help to build trust and credibility with your clients, and make them more likely to purchase the products you recommend.
- Educate your clients on the benefits of salon retail products: Many clients may not realise the benefits of using salon-quality products, or may not understand the differences between salon products and those found at a drugstore. Take the time to educate your clients on the benefits of using salon retail products, such as the higher quality ingredients, the more effective results, and the longer-lasting effects.
- Cross-sell and upsell: Cross-selling is the practice of suggesting related products to your clients, while upselling is the practice of suggesting higher-end or more expensive products. Both of these techniques can be effective for increasing salon retail sales. For example, if a client is purchasing a particular hair care product, you could suggest a coordinating styling product or a treatment product as an additional purchase.
- Offer bundle deals: Another way to encourage salon retail sales is by offering bundle deals or package deals. This can be a great way to encourage clients to purchase multiple products at once, and can also help to increase the overall value of the sale.
- Make it convenient: Make it easy for your clients to purchase salon retail products by keeping a well-stocked retail area and offering a range of payment options. You could also consider offering online sales or pickup to make it even more convenient for your clients to purchase products.
By following these tips, you can increase your salon’s retail sales and provide your clients with the high-quality products they need to maintain their hair care or beauty routine at home.
If you need help to grow your salon business our Salon Jedi Academy offers a range of CPD accredited salon business courses. We are the only 5 Star Accredited Digital Salon Business Academy in the world as accredited by The Good Training Guide.
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