Today’s blog post covers 4 marketing ideas to help get more salon clients in your local community
- Hand out flyers/vouchers – One of the best ways to get yourself known in your local community is to hand out flyers or vouchers in your town centre. Go out there with confidence and tell the public just how good your salon is. When we opened one of our salons, that was targeted to kids, we got an army of our team and kids and family to help. Everyone had their hair done, we had loads of balloons made and we went out in force giving away FREE Vouchers and Flyers to celebrate our opening
- Approach Local Businesses for Joint Ventures – Another way to get your salon known in the area is to agree on a deal with another local business. This could be as simple as if they get you 5 new customers, you will give them a free haircut. This will be a really good incentive for the staff as a free haircut will make them want to work harder to get you new clients as there will be a reward. You need to get your salon out there as much as you can, if you want to be booking out all your stylists, you really need to push these marketing techniques.
- Local Press – Is there a PR angle you could use to get your salon in the local paper? Is there a story behind your salon? Has a stylist in your salon cut the hair of celebrities? If you haven’t got a PR angle, you could hold a press day when your salon opens. You could invite the journalist into your salon and give them a free haircut in return for a write up in the local newspaper about your salon. This means that everyone in the local community will hear about your salon from a trusted source and will be more likely to book into your salon than any other in the area. You could also do charity events or fashion shows. We once got in the local paper for 16 weeks running a Face of Ego model search competition. Could you run a local model contest and get your local paper to support you?
- Letters To Local People – The last marketing idea we have to share with you today is writing letters to local people. This is a lovely personal touch. If you write a letter advertising you and your new salon and then hand deliver them to everyone in the local community, it makes them feel special and so are more likely to book into your salon. You can also add a guarantee at the end of the letter that offers the haircut for free if the client is not 100% satisfied. This will reassure them and remove any risk. Finally you can add testimonials to the letter from clients you already have so the person receiving the letter can get a feel for how good your salon is from other people in the community. This adds that little bit of trust as its not just the salon saying how good they are but other local people.
These are just 4 marketing ideas to get more salon clients, give them a try and get your salon to number 1 in your local community.
