WRITING THE BOOK ON BUSINESS
CAROLINE SANDERSON OF EGO HAIR DESIGN, INVERNESS NAMED
‘BUSINESS THINKER’ AT CREATIVE HEAD’S PRESTIGIOUS MOST WANTED AWARDS
Savvy salon strategies, smart marketing and innovative management skills, not to mention stellar hair
services, have earned Caroline Sanderson, director of Ego Hair Design in Inverness, the
prestigious BUSINESS THINKER accolade at Creative HEAD magazine’s 2013 Most Wanted
awards, which celebrate unrivalled star quality and recognise the very best in UK hairdressing.
At the gripping Grand Final, hosted by TV funnyman and stand-up star Russell Kane at the aweinspiring
Natural History Museum in London on Monday 2 September, Caroline was presented with
her trophy to the cheers of a 600-strong audience including the who’s who of the hairdressing world,
beauty industry bigwigs, fashion frontrunners and some of the UK’s leading business minds.
One of 11 Most Wanted categories announced on the night and judged by an esteemed panel of
experts including make-up artist Jemma Kidd, Joshua Miller, joint managing director at Charlie
Miller, and Michelle Feeney, CEO of PZ Cussons Beauty, BUSINESS THINKER victor Caroline has
proved her commercial credentials having brought her salon back from the brink and gone on to
mastermind a high-performing team, a booming clientele and even an online training academy.
“Caroline’s positivity is amazing, and she demonstrated exceptional financials. Wow!” Joshua Miller
Most Wanted honours the best of British hair talent, so it’s no surprise that hairdressing VIPs,
influential beauty press and fashion insiders descended on the famous London landmark to celebrate
this year’s outstanding roster of winners. Among the guests were beauty journalist and entrepreneur
Anna-Marie Solowji, royally-recognised hairdresser Errol Douglas MBE, session star Sam
McKnight – both also winners on the night – and Millie Kendall MBE, co-founder of BeautyMART.
From a sumptuous steak and chips dinner served under a giant Diplodocus skeleton, to a spellbinding
presentation from hair superpower ghd and a cocktail-fuelled after-party, Creative HEAD pulled out all
the stops to ensure its gorgeous, gifted guests experienced a taste of the high life in an evening long
to be remembered.
“It was a spectacular night that paid tribute to a host of hairdressing stars, and placed some exciting
new names in the spotlight. We’ve never had so many entries to Most Wanted, and they’ve never
been of such a high standard. This year the field was world-class, and our winners should be rightfully
proud of themselves.” Catherine Handcock, publisher of Creative HEAD
“I am totally and utterly overwhelmed to have won Business Thinker – I can’t believe it! I think
Inverness could be the furthest a Most Wanted award has travelled, so I’m really proud. It’s an
incredible event and gorgeous venue – what a night!” Caroline Sanderson, Ego Hair Design